PLD is an award winning studio of designers based in Soho, London. We work at all scales from large commercial projects, to private homes and furnishing. The studio has a background in taking a holistic design approach to deliver large projects for high profile clients domestically and internationally.
This experience and expertise allows PLD to deliver high quality design across a range of disciplines, including: Interior Design, Architecture, Fit Out, Furniture and Joinery Design, Spatial Organisation, FF&E Procurement, Home Dressing and Art Direction.
Paola Leon
Paola has over 15 years experience designing and delivering award winning interior design and fit out projects at all scales for commercial and private clients. These cover a wide range of uses both internationally and within the UK.
Past and current clients include: Four Seasons, Berkely Group, Zurich Insurance, McLaren F1 & Automotive, Comcast, Soho Estates, MARK, Equinox and Cartier
With this background of working on high profile, demanding projects, through to running her own practice, Paola has a passion for creating bespoke interiors that are both functional and beautiful with a strong sense of place and purpose. Tailoring the design to meet the client needs at every step of the process
Commercial
We work with domestic and International companies, landlords, developers and private estates. From purpose built to speculative development we understand the unique challenges of the commercial sector and have successfully delivered CAT A, CAT B, refurbishment, retrofit and new build designs across a variety of uses including, office, retail, hospitality and leisure. Read about our process here (link to commercial process)
Private
PLD have a background in delivering demanding high-value projects at all scales and our contacts, experience and expertise has enabled us to deliver high quality designs for our private clients with discretion and attention to every detail. Our private work covers existing, listed and new builds from homes to hospitality and leisure.
As well completing the design, our services continue through to furniture procurement, art direction, on site monitoring and final dressing to ensure an efficient project handover with the minimum of stress. Read about our process here (link to private process)
Furnishing
Across all of our projects we aim to provide interesting and inspiring spaces. As part of this process we are often required to deliver unique finishes and fittings to achieve a particular look and feel or meet a client aspiration. PLD have the expertise required to design bespoke joinery and fittings, working closely with craftsman and contractors to ensure these are delivered to the highest standard.
Our Clients
We work and collaborate with large international companies, developers, family estates and private individuals. For all our clients we approach our work with the same passion, creativity, care and attention to detail. We take time to understand our clients, the end-user, their processes, the site and the context aligning ideas, values, time and cost.
Design
We focus on high quality materials, intelligent use of space, incorporating nature and light to deliver the best possible solution for our clients.
Each design is tailor made to the context, brief, budget and needs of the client, rather than working to a particular style. All aspects of a design are connected, so we design holistically to create a complete solution. All scales are considered from site context down to furniture and fittings.
Detail
Attention to detail and well-designed interfaces with beautiful, robust, inventive, thoughtful and sustainable materials allow the designs we create to feel good as well as look good. High quality natural materials and use of colour are important, carefully selected for their visual and tactile qualities to offer calming or mood boosting effects.
Communication
For PLD to be a valued team member communication with our clients, consultants and collaborators is key. We listen, learn and remain engaged throughout to ensure the best possible outcome.
We use mixed media to present our ideas, combining physical and digital methods as required to communicate look and feel as effectively as possible.
Collaboration
Throughout our projects we work closely with a range of consultant disciplines to provide complete and well considered designs. At PLD we work closely with skilled craftsmen and craftswomen to tailor products or design bespoke pieces to meet specific client needs. We work alongside these artisans throughout the design process to ensure we achieve the quality of craftsmanship that your project deserves.
Handover
Our involvement does not end at the design. Adding finishing touches, and space dressing to further improve or promote the spaces we create is seen as a key part of the service we offer. We take pride in being an ongoing point of contact, providing support where possible and helping clients to settle into their new spaces.
Sustainable, Conscious, Ethical Design.
At PLD we promote sustainability and socially positive design. We understand the impact that the built environment has on the planet and the occupiers of the spaces we create. Clients, designers and the many people involved in the industries that supply the construction sector all have an impact. Using guidelines for wellness and sustainable thinking along with ethical and sustainable sourcing, we work with our clients and collaborators to ensure these are an essential part of the design process.
Our sustainable design approach covers, net zero, circular, retrofit and biophilic design practices. The environmental impact of our designs and materials we use are considered at all stages and adjusted to aim that all elements are high quality, reusable and responsibly sourced.
We want our designs to be flexible and with a focus on health and wellness. Creating spaces that allow us to feel connected and engaged.
PLD use sustainable methods such as biophilic design to instigate exploration. Bringing nature in can reduce stress, improve cognitive function and creativity and improve our overall well-being. A space becomes alive and radiates when natural elements like wood and water are introduced.
Our aim is to create spaces that are delightful to our clients but also to those who use these spaces on a daily basis, contributing positively to mood, wellbeing and the wider social context.
Read more about our environmental policy
Read more about our social & wellbeing policy
2023 SBID AWARDS
Finalist
2023 MIXOLOGY AWARDS
Finalist
2023 BCO AWARDS
Finalist
2022 FX AWARDS
Winner
2022 DESIGN ET AL AWARDS
Finalist
